Why choose digital marketer as a career?
The increasing number of Internet users isn’t something new, but the fact that this offers a huge opportunity for businesses all over the world cannot be ignored at all. Even in India, the numbers of Internet users are growing incredibly due to the availability of low charge Internet services and affordable smartphones, which is helping this technical phenomenon to spread its wings into rural areas as well. According to a recent statistics, India will see a significant growth of 750 million Internet users by 2020 as compared to only 350 million at the end of 2015.
This has provided the businesses of all the industries to enhance their geographical reach to the customers through the medium of the digital market, which assisted them in incrementing their sales and profit margin. The fact that advertising through the medium of the Internet is much cost efficient that other major means also encourage the business owners to take this method of promotion. Furthermore, customers are also appreciating the investment made in digital marketing as they get to know about the product and services easily and purchasing them has become much easier.
Needless to say, digital marketing has managed to home its way in the Indian business environment in a very quick span of time, which has also given a great deal of job opportunities to the candidates. Digital marketing is a huge platform with multiple complex processes that require skilled and knowledgeable candidates with experience to develop and execute the plans and attain the organisational goals. Below are mentioned some of the major reasons to pursue a career in digital marketing, which will certainly help you decide and lead a successful career ahead.
Both small and large scale industries are now investing deeply in digital marketing as it offers quick, stable and long-term benefits to the organization and leads to higher sales with low investment. Regardless of the field of the business, marketing is the primary source of attracting the attentions of the customers and digital marketing manages it perfectly well. With the capability of reaching millions of people and communicating the benefits of the product without breaking your budget. Candidates who can help the company achieve their marketing goals online are in huge demand among the business owners due to their importance. A recent report suggests that over 50% of the revenue is generated through online media, which showcase that digital marketers are one of the main assets for achieving a better return on investment. Thus, developing digital marketing skills is the current need of the market and you won’t have to worry about job security.
Higher Pay Scale:
It goes without saying, that the increase in demand promotes higher rates. One can earn a great deal of income by learning digital marketing skills as compared to other IT related techniques, which is certainly a motivating reason to become a full stack digital marketer.
Higher digital skill gap:
According to the survey, there would be over 150,000 jobs in digital market by 2020, with not enough professionals to fill them. This gives the current candidates studying digital marketing a unique advantage of forging their career and become competitively ahead to fill the demand.
More career choices:
There are a lot of job opportunities available for digital professionals which will increase in the upcoming years. The candidates will also benefit from choosing their own career choices in this versatile field as per their interest and preference. This includes jobs in social media, email marketing, content writing, graphic design, etc.
Start your own business:
Marketing is one the main aspect of the business. Apart from capital, resources and strong will, marketing lays the foundation for the business, which cannot be ignored. If you don’t know how to market your product, your business is bound to failure. However, if you do know marketing, then it is possible that you can kick start your career and save a lot of money in the process which could easily be going to a digital marketer.
Anyone can become a digital marketer:
Becoming a digital marketer doesn’t require high educational qualification. It only requires a strong will, passion to learn and interest in Internet marketing. You can simply attend a digital marketing course from a reliable training institute and attain a certification that would build your resume attractive enough to catch the eyes of the recruiters. With little hard work, you can perform this challenging task within a matter of months and become a professional digital marketer.
Knowing these reasons would certainly help you understand the benefits of choosing full stack digital marketer as a career. It is highly necessary that you only take admission in a reputed training firm with experienced and certified trainers, otherwise it would be of no worth.